Sales Genius Goes to the Cloud

Genius Central’s development team works to redesign the broker and sales rep order management software in 2020.

Genius Central announces the redesign of Sales Genius, our web-based order management software built specifically for the natural product industry. Sales Genius was designed to help brokers and manufacturer sales teams easily create orders, search and source products, gain visibility into promotions, and submit orders electronically to suppliers or distributors. It automates and streamlines turnover and direct order writing, data management, brand reporting, and helps companies capture and report on pre-orders. This software stands apart from competitors with a platform powered by data feeds from all major distributors and direct manufacturers across the industry.

Redesign to Fit Customer Needs

This redesign was motivated in part by Genius Central’s move to the cloud. Erin Husser, Product Owner at Genius Central, stated that this redesign will also add needed efficiencies. “The platform is mobile-friendly, easier to use, and will include new features and improvements to user workflows. Our users save 20 minutes per order on average. Simple updates to the workflow of creating orders and building reports will increase those time savings even further.”  Administrators utilizing the software to manage data and reports, while supporting sales reps, can save 50% of their time.

Chuck Cassidy, VP Natural–West at Impact Group, a nationwide natural product broker whose team has used Sales Genius for over 10 years, says his team is looking forward to the release. “Impact is now a national broker and we want to look professional across all of our markets. With Sales Genius, we can break down our reports to our national clients in a way that allows us to be accountable for our work while looking very professional.” He continues, “I think that Genius Central has done a really good job of listening to what the reps have to say. They’re adaptable and flexible. And we really appreciate that as we bring Sales Genius to the broader scale across the country.”

Core Feature Enhancements and New Features

The software redesign will begin by rebuilding the core features, those utilized most often by current users. Then, new features and add-on modules will be available in subsequent product releases. Planned new features include electronic sales sheets and EDLP forms for retail and distributors. Customers and non-customers have requested these additional features and modules to help them save time and streamline processes.

Genius Central is launching  Sales Genius this summer for brokers and manufacturers with inside or outside sales teams. The Genius Central team will migrate its current customer base to the redesigned platform this fall. For more details about this service, click here.

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